ELHAM HAS A NEW LOOK
The creative arts group launches a brand new logo

Manama – for release on 29th October. Popular creative arts group Elham has marked the start of its third season with the launch of a brand new look. Last night at Juffair’s Cocoon Lounge, the group launched a colourful new logo, designed by a local Bahraini talent, with the aim to increase the group’s visibility and strengthen its position as a supporter of the local art scene.

‘The purpose of the logo and the proactive tagline “Let’s create” is to help us inspire, motivate and encourage more people to pursue their art and become part of an exciting arts movement merging Eastern and Western views,’ says Elham founding member Ali Al Saeed. ‘To move forward, we felt the need to create a strong visual identity for the group, and this new look is something everyone on the Elham team could identify with as creative individuals. It will also hopefully help us in our efforts to get sponsorship and funding, which are vital to our plans for growth and expansion.’

Talented digital artist and graphic designer Fawaz Alolaiwat was charged with the task of coming up with a design that would reflect the group’s vibrancy and creative spirit. ‘I think Elham is a great and wonderful concept that I wanted to be part of as soon as I heard about it,’ says Fawaz, ‘so I jumped at the chance to create the group’s logo when I was asked, and hope that I’ve created something suitably dynamic to reflect what this concept is all about.’ Fawaz, who showcased his work at Elham’s season debut in September, is lending his innovative design skills and wealth of experience to the group in other areas too.

‘Fawaz is one of a number of talented creatives who have joined the team this season and are sure to take Elham in all sorts of interesting directions,’ adds Ali. ‘This is definitely the beginning of an exciting new chapter for the group.’

The new logo was officially launched during Elham’s 14th monthly gathering, which took place at Cocoon Lounge, and featured poetry by Carla Labitoria, a screening of photography by Ali Riffai, Loredana Mantello and Carla Saliba, and original music created especially for the event by producer Tarik Omar. Elham’s next event is a photographers’ day out on 14th November.

For more information on the group, visit www.elhambahrain.net